Web site has replaced print portfolios and became the first marketing tool for many photographers. During the last year, I have been diligently updating and improving my web site, so that visitors could have the best viewing experience possible.
My web site had to convey two key messages to my visitors:
1. I take stunning images.
2. I am a corporate/commercial photographer with various customized service packages that help my clients achieve their business goals.
The initial web site (
www.intouchliving.com) is geared to showcase my photos in a more artistic way. While it achieved that goal, I had received feedback that information about my business could be more accessible. Hence, I developed the 2nd web site with a different address
www.InTouchStudios.com. This web site is much more simplified, therefore has a lot more logical user interface. On a separate note, this web address is more consistent with the
InTouch Studios branding, and the viewers can access both business information and image portfolios with just a few clicks.
I am committed to keeping both of the web sites constantly updated, but please DO let me know which site you think achieved both of the communication goals, and how I can further improve them. Thanks a lot in advance for your comments!